Sales Letter Example That Sells
Sales Letter Example That Sells, No Matter The Industry
A sales letter is the page designed to sell your product. You can have a spectacular, product, but you won't earn a nickel if your sales letter lacks sizzle.
Your sales letter should grab a visitor's attention, prove you supply a solution, remove risk, state a call to action, and hopefully (if done well) generate a sale.
Here is an example of how we write a sales letter...
All great sales letters comprise the following:
1. Catchy Headers and Subheaders
2. Unique Selling Proposition
3. Stated stock Benefits
4. Testimonials
5. Special Offers
6. Digital Covers
7. Video Demos
8. Exceptional Guarantees
9. Trust construction Techniques
10. Bonuses
11. Follow-Ups
12. P.S.
Catchy Headers and Subheaders
Your main header, also referred to as a H1 tag, can:
o Target a pain point. "Are You Losing Your Hair?"
o Highlight a benefit. "Now You Can Re-grow Your Hair... Without Chemicals!"
o Invoke curiosity. "Can Broccoli prevent Hair Loss?"
o Include keywords.
Your subheaders will corollary the same format as your header. These two work best when they strike the reader from two different angles. Your headline could invoke curiosity, while the sub-headline makes a bold claim like this "Now You Can Re-grow Your Hair... Without Chemicals!"
Example Headlines for a Sales Letter
o Who Else Wants _______?
o The private of _________
o Here's How You Can (benefit) Without (problem)...
o Little Known Ways to _____________
o Get Rid of ________________ Once And For All!
o Warning: This Letter Is For Serious __________ Only.
o Are You Still Suffering From _________?
o Are You production These Same Mistakes?
o At Last! The (credibility indicator like "Bestselling" or "As seen on Oprah") system That Is Revolutionizing ___________
o Save Yourself 30% on _________ By Following This easy Steps
o How I Went From (loser) to (winner) in Just 2 Weeks!
o How To (Cook Thai Food) Like The (Locals)
o 56 Ways ____________Saves You Time, Work and Money
Highlight Your Unique Selling Proposition
This is where you subtly demonstrate to your reader that your competition sucks. To do this, eye your competitor's sales letters, noting the benefits they offer- and more importantly, those they lack. Even if the two of you are selling the same product, you can position your offer in very different ways. Are they contribution a money back guarantee? Do they fail to cover a exact topic that your account for in detail? eye your competitor's weaknesses and demonstrate them to your prospects... Chances are, your prospects will shop around before committing, and it pays to plant the seeds of doubt in their minds about your competitors. Remember that subtlety is the key; you don't want to smear yourself as well!
Focus on Benefits, Not Features
Don't rattle off the features of your product; account for to your anticipation how they will benefit from it. For example, if you're selling air conditioners, people aren't concerned in the features (e.g. Voltage, wattage, what type of plastic it's made of, etc.) they want to keep cool during summer!
To ensure you're listing benefits instead of features, ask yourself "How does this feature help my prospect?" List your features, then add the word "which" after it: anything follows is a benefit. For example:
o Low power requirements, which lowers your power bill.
o New polymer plastic casing, which cools your house faster than former models.
o Timer setting, which saves you the hassle of getting up in the middle of the night to turn it off.
I've heard this phrase so many times I approximately spin it in my sleep, and yet, so many people forget this easy law of copywriting. Bullet points tend to work best in sales letters, as they are de facto scanned by readers. Keep in mind that your prospects aren't concerned in every particular benefit your stock offers, just the ones that apply to them. By listing off dozens of benefits, you are expanding the likelihood your prospects will come across one or two main benefits they are most concerned in, and buy your product.
Include Testimonials
My wife and I were on Ko Phi Phi Island in Thailand (where the movie "The Beach" was filmed) getting ready to grab a bite. While finding at a map, a combine of guys came up to us and recommended a cafeteria saying, "This is the best cafeteria we've been to on the island. You should check it out."
Guess where we went for dinner?
We didn't personally know these guys, yet we trusted them. This demonstrates what is known as collective proof - people production decisions based on someone else's experience. If you're concerned in something and you see that it has worked for others, you are more likely to trust them and-case in point- buy it. Testimonials are a great way to demonstrate collective proof to your prospects; they can see for themselves that your stock works and provides value to real people without you forcing it down there throats. Rather than singing your own praises, why not let your satisfied customers do it for you?
Here's two ways to gather testimonials:
1. When you're first testing your stock (that is, the stock you haven't created yet) ask people you know personally if they can supply testimonials citing your expertise in a exact area applicable to your product.
2. Once you generate and sell your product, corollary up with the buyer via email and ask for a testimonial. Here's what I use:
Dear ,
Thanks for taking our free course on . Many others have written to tell us how this course has helped , and I sincerely hope you feel the same way.
I'd like to ask a favor. We're always trying to improve our course, and would greatly appreciate your feedback. If it's Ok with you, please take a occasion and jot down your thoughts in the box below. I promise not to comprise any personal facts other than your name and city.
Feel free to say anything you feel. If you have some ideas on how to improve our course, we're all ears.
Thanks , and I hope to hear from you soon.
Best regards,
Testimonial Box
I understand that has the right to use these comments in their marketing material. I also understand will Not use any personal facts with the irregularity of my name and city.
Comments:
Make sure to comprise a personal email address you check often in order to stay on top of testimonials as they come in.
Some people suggest contribution an incentive in replacement for a testimonial such as a free report, though I've never had any issue securing them with this form. Besides, if your free course isn't good adequate to warrant praise, you probably need to consider your stock offer.
As the testimonials start to roll in, put them on your sales page as examples your stock works!
People Don't Buy Products... They Buy Offers
You may have the particular most stock in the history of humanity, guaranteed to cure a wide variety of ailments, train your dog to stop barking and launch world peace, but without compiling it into a dynamite offer your stock will fall flatter than a soufflé in a snowstorm.
Think of it this way: when you go to a fine dining restaurant, you're not just paying for the flavor of the food; you're also paying for the presentation. Your offer is the presentation; if your prospects don't like the presentation they won't even try your product. This is why creating a solid offer is imperative for your system's success.
So what makes a good offer? Here are the key components you of a dynamite offer:
Have capability Digital Cover
If you're creating an facts stock that includes any downloadable Cds, generate a expert finding digital Cd cover for each disc. If you have an e-book or special report, generate covers for those as well. Be sure to comprise screenshots of the content as well, which should be professionally formatted.
Include Video Demos
Videos are a great tool for marketing your stock and should be used where possible- I've used video demos for any products with great success. The process is simple: use Camtasia to narrative you demonstrating your stock while explaining its benefits, then upload the video to YouTube and embed the code they give you onto your website. We'll talk about video marketing more in a bit.
Offer an Exceptional Guarantee
The main function of a warrant is to remove all risk for your prospect. You want to make a warrant so strong they'd feel like a fool for not buying your product. For example, you could offer a 60 day money back guarantee, and allow them to keep all the bonuses even if they decide to cancel. Someone else recipe is to allow your anticipation to download your stock for one dollar, and then payment their credit card the remainder seven days later if they don't cancel.
Build Trust
When I receive emails from people asking me "Is this for real?" I know it's time to build a higher level of trust with our prospects. Be sure to comprise links to your privacy policy, caress facts and a brief bio about yourself.
Privacy Policy
Your privacy course should go something like this:
: Privacy Policy
is committed to protecting the privacy and safety of individuals that have contacted us. It is with that purpose in mind that we have formed our privacy guarantee. We comprehend that the concerns you bring to us are very personal in nature. We assure you that all facts shared will be managed within legal and ethical considerations.
Security of Information
We restrict passage to personal facts to employees who have a exact firm purpose in utilizing your data. Our employees are trained in the point of maintaining confidentiality and member privacy.
Accuracy of Information
We strive to ensure that our records comprise spoton information. If there are any changes to your caress facts (e.g. Phone number, email, etc.), please email . We will right away make any critical changes to modernize your records.
Changes to Our Guarantee
We maintain the right to revise our privacy warrant as our firm needs change or as the law requires. If we revise our policy, we will supply you with the new course at that time.
Web Links to Other Web Sites
Links to third party sites may be ready from 'http://www.yourwebsite.com'. Sites outside the 'http://www.yourwebsite.com' domain are Not maintained by and is Not responsible for the content or availability of linked sites. Recommended links are Not an endorsement or warrant of other sites or organizations and are simply in case,granted for reference. The privacy and safety policies of linked sites likely differ from and users are encouraged to spin the privacy and safety policies of these sites.
Contact Information
Buy a P.O. Box at your local post office and use that as your mailing address. Forty bucks a year provides peace of mind; you don't want your home address advertised to hundreds of thousands of people, right?
It's always best to comprise a phone number as well. You can leave your personal number, or get a redirect line through Skype or Vonage. If you receive lot of calls, consider signing up with a call center that will take messages and accept payments (there's a list of them at the end of this book).
Bio
Including a bio is a great opportunity for you to sell yourself and build trust among readers, many of whom want to know a wee about a someone before doing firm with them. Bios typically comprise the following elements:
o Educational Background
o Professional Background
o Experience with Current Business/Product
o Special Achievements
o Personal facts (e.g. City of residence and house information)
o Picture
All of these are completely elective and depend on your relieve level with sharing facts online. Internet. There is a fine line between highlighting your knowledge, skills, and achievements and coming off as a blowhard. Remember: the point is to build trust, hopefully to the point of getting a sale.
Offer Bonuses
Once you've demonstrated your stock provides value and removed risk with a strong guarantee, push your prospects off the fence with a few value packed bonuses. The bonus is all about perceived value; many people in fact buy products for the bonuses themselves! If you're contribution an e-book on Cajun cooking, offer a video that demonstrates how to make roux, and any other Cajun sauces. How about recipes for cocktails that are sublime in the South? A list of the best restaurants in New Orleans? All of these are easy to generate and dramatically improve the value of your product.
Follow-Up
Let's say your prospects sign up for a free two week course on southern cooking. They are then presented with an offer to buy the full product. If they haven't purchased it, they receive Someone else e-mail, but with a twist: this could be a reduced price, an added bonus, or the opportunity to pay in installments.
State a P.S.
Believe it or not, many people will scroll to the lowest of a sales page first. I do it all the time... Once I know I'm on a sales page, the first examine that comes to mind is "How much?"
This is de facto why you shouldn't list your price at the lowest of your sales letter. Instead, use a P.S., or just Someone else headline that reinforces your value proposition. Rather than asking "How much?" they'll scroll up to learn more about your offer.
This sales letter example should help you craft a profitable sales letter in as wee as a week. Write a draft and sit on it for a few days so you can see it with fresh eyes.
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